Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the adoption of generative AI, Matt walks through how Nielsen helps brands create lasting impressions while driving immediate engagement.
In this video, explore critical topics for advertisers like:
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketing’s importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
Download the 2024 Annual Marketing Report to get even more insights on how plan, measure and optimize campaigns that boost your brand.
