Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
Insights | 01-05-2024
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
