8 out of 10 mobile banking apps reported increases in unique audience
Top three Current Events & Global News sites remain stable
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
The Department of Finance and Deregulation site contains the AEC channel and subsequently had a significant increase in unique audiences from 1.8 million to 3.6 million during the month of May, an increase of 96%. The increases to the sites resulted from new enrolments to vote, current voters updating their details, postal vote applications, interest in changes to the senate voting rules and employment opportunities. The increase in unique audiences to the sites is anticipated to continue over the next month in the lead up to the Federal Election on July 2.
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
Name |
Unique Audience (000) |
Page Views Per Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.au |
5102 |
27 |
10 |
00:56:18 |
|
ABC News Websites |
4635 |
21 |
8 |
00:23:28 |
|
Daily Mail Australia |
3173 |
22 |
9 |
00:36:09 |
|
The Guardian |
3091 |
13 |
9 |
00:31:27 |
|
ninemsn News Websites |
3074 |
18 |
9 |
00:19:44 |
|
Yahoo7 News Websites |
2897 |
11 |
7 |
00:11:35 |
|
Herald Sun |
2769 |
24 |
9 |
00:45:09 |
|
The Age |
2638 |
37 |
12 |
00:51:28 |
|
BBC |
2543 |
27 |
10 |
00:42:02 |
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