Five years ago, Nielsen set forward on an ambitious pursuit: to provide measurement for the future of media consumption amidst rapid industry fragmentation and shifting viewing habits. Today, the Nielsen Total Audience framework is the industry’s most comprehensive, independent audience measurement solution, offering a view of what people watch and listen to across devices and platforms. The flexibility of the Nielsen Total Audience framework allows clients to leverage components for linear and dynamic advertising, cross platform content analysis and deep audience insights. In this video, Jessica Hogue, Senior Vice President of Product Leadership at Nielsen discusses the journey to delivering Total Audience measurement to the marketplace and shares how clients are leveraging the framework to showcase the value of their audiences.
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