Data Center
Navigate today’s media with
the latest audience data
Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.
The Gauge™
How audiences are watching TV
Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.
March 2025
Total day | Persons 2+
Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.
Top 10
What’s trending on TV (and more)
Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.
Top Streaming Programs
Dec. 01 – Dec. 07, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Stranger Things |
1
|
4,376 | 38 | Netflix |
| Sean Combs: The Reckoning |
2
|
2,275 | 4 | Netflix |
| Landman |
3
|
1,473 1,473 | 14 | Paramount+ |
| Homeland |
4
|
907 907 | 97 | Hulu | Netflix |
| NCIS |
5
|
850 850 | 495 | Hulu | Netflix | Paramount+ | Pluto TV |
| Victoria |
6
|
801 801 | 24 | Netflix | PBS |
| Bob's Burgers |
7
|
769 769 | 300 | Hulu |
| Bluey |
8
|
707 707 | 154 | Disney+ |
| Grey's Anatomy |
9
|
698 698 | 455 | Hulu | Netflix |
| Paw Patrol |
10
|
665 665 | 318 | Netflix | Paramount+ |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
Top Broadcast TV Shows
Week of Dec. 29 – Jan. 04, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| NBC SUNDAY NIGHT FOOTBALL – RAVENS VS. STEELERS |
1
|
22,341 | 11.4 | NBC |
| FOX NFL SUNDAY NATIONAL (4:25p) |
2
|
21,009 | 9.9 | FOX |
| CBS NFL NATIONAL (4:25p) |
3
|
19,627 | 9.4 | CBS |
| NEW YEAR'S ROCKIN EVE PT1 |
4
|
19,530 | 6.9 | ABC |
| CBS NFL REGIONAL (1:00p) |
5
|
15,790 | 7.8 | CBS |
| NFL ON ABC – SEAHAWKS VS. 49ERS |
6
|
15,776 | 7.6 | ABC |
| NFL KICKOFF ON ABC |
7
|
12,716 | 6.2 | ABC |
| NFL ON ABC – PANTHERS VS. BUCCANEERS |
8
|
12,686 | 6.3 | ABC |
| FOOTBALL NT AMERICA PT 3 |
9
|
12,671 | 6.2 | NBC |
| NFL COUNTDOWN ON ABC |
10
|
11,349 | 5.7 | ABC |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Sports data
What’s trending in sports
Explore our sports data hubs to discover the power of sports programming, teams and athletes.
Insights into the Olympic Games
Discover fan insights, sponsorship trends and influential athletes in our insights hub.
The Women’s World Cup
Featured
The 10 most influential women footballers on Instagram
| # | Player Name | Country | Instagram handle | Followers |
|---|---|---|---|---|
| 1 | Alisha Lehmann |  | @alishalehmann7 | 13.4M |
| 2 | Alexia Putellas |  | @alexiaputellas | 2.8M |
| 3 | Alex Morgan |  | @alexmorgan13 | 10M |
| 4 | Jordyn Huitema |  | @jordynhuitema | 1.6M |
| 5 | Marta |  | @martavsilva10 | 2.5M |
| 6 | Megan Rapinoe | | @mrapinoe | 2.1M |
| 7 | Jule Brand |  | @jule_brand | 198K |
| 8 | Alessia Russo |  | @alessiarusso99 | 457K |
| 9 | Sakina Karchaoui |  | @sakinakarchaoui | 727K |
| 10 | Samantha Kerr |  | @samanthakerr20 | 1.2M |
The Men’s World Cup
Featured
The 10 most influential men footballers on Instagram
| # | Player Name | Country | Instagram handle | Followers |
|---|---|---|---|---|
| 1 | Cristiano Ronaldo |  | @cristiano | 398.2M |
| 2 | Leo Messi |  | @leomessi | 518.8M |
| 3 | Neymar |  | @neymarjr | 196.4M |
| 4 | Kylian Mbappé |  | @k.mbappe | 82.9M |
| 5 | Viní Jr. | | @vinijr | 27.8M |
| 6 | Gavi |  | @pablogavi | 12.1M |
| 7 | Karim Benzema | | @karimbenzema | 62.5M |
| 8 | Paulo Dybala | | @paulodybala | 51.5M |
| 9 | Robert Lewandowski |  | @_rl9 | 31.7M |
| 10 | Eden Hazard |  | @hazardeden_10 | 27.2M |
Looking for more data and trends?
Talk to our team of experts.
Methodology
Audience data powering a better media future for all people
As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.
Related Insights
Learn more about Americans’ media habits
-
Insights | 27-11-2025
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
-
Insights | 17-07-2025
Smarter Advertising for SMEs: Modal block with 3 CTA
Join our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business. Are you tired…
-
Insights | 06-06-2025
Winning Strategies for Financial Services Advertising
Join this session to discover data-driven strategies designed to maximize your advertising return on investment…
-
Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Our products can help you and your business
