Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Nov. 25 – Dec. 1, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
The Madness
1
1,288
8Netflix
Cold Case: Who Killed JonBenét Ramsey
2
1,151
3Netflix
Bluey
3
1,083
154Disney+
Our Little Secret
4
1,044
1Netflix
Bob's Burgers
5
944
278Hulu
A Man On The Inside
6
933
8Netflix
Grey's Anatomy
7
918
439Hulu / Netflix
Cross
8
801
8Prime Video
Family Guy
9
795
435Hulu
Elf
10
735
1Hulu / Max

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

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Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of October 21 – 27, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC SUNDAY NIGHT FOOTBALL – DAL at SF
1
21,670
10.9NBC
SUNDAY NIGHT NFL PRE-KICK
2
15,567
7.6NBC
FOX WORLD SERIES GAME 1
3
14,163
6.6FOX
FOX WORLD SERIES GAME 2
4
13,713
6.2FOX
FOOTBALL NIGHT IN AMERICA
5
11,094
5.5NBC
MON NIGHT FOOTBALL ON ABC – BAL at TB
6
7,565
4.3ABC
CHICAGO MED
7
6,046
3.6NBC
CHICAGO FIRE
8
5,900
3.6NBC
THE VOICE
9
5,777
3.4NBC
SATURDAY NIGHT FOOTBALL – LSU at TX A&M
10
5,062
2.7ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Viewing by demographic

Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.

Week of July 22 – July 28, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
PREMIOS JUVENTUD 24 7/25
1
1,324
4.8UNI
NOCHE DE ESTRELLAS 7/25
2
1,221
4.6UNI
TOP CHEF VIP S3 – M
3
1,146
4.1TEL
PREMIOS JUVENTUD24 GF7/25
4
1,136
4.4UNI
CONDE: AMOR Y HONOR – M
5
1,121
4.0TEL
TOP CHEF VIP S3 – SUN
6
1,094
3.6TEL
TOP CHEF VIP S3 7P – M
7
1,082
3.9TEL
TOP CHEF VIP S3 – W
8
1,061
4.0TEL
TOP CHEF VIP S3 – R
9
1,054
4.3TEL
TOP CHEF VIP S3 – T
10
1,021
3.9TEL

Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.

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Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

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Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – October 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$93.7
6.8HEALTHCARE
BERKSHIRE HATHAWAY INC
2
$86.7
2.4INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
3
$77.3
5.6BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
4
$71.6
5.8INSURANCE & REAL ESTATE
DEUTSCHE TELEKOM AG
5
$64.0
3.2BUSINESS & CONSUMER SVCS
NOVO NORDISK A/S
6
$62.9
2.6HEALTHCARE
HUMANA INC
7
$52.5
2.8INSURANCE & REAL ESTATE
LIBERTY MUTUAL HOLDING CO INC
8
$51.2
3.8INSURANCE & REAL ESTATE
ALLSTATE CORP
9
$51.1
3.1INSURANCE & REAL ESTATE
PROCTER & GAMBLE CO
10
$49.5
11.2TOILETRIES & COSMETICS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

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Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended December 28, 2024 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Fortnite
2
2
8
Tekken 8
2
2
9
Grand Theft Auto V (PS4, Xbox One, PC)
4
4
15
Grand Theft Auto V (PS5, Xbox Series X)
4
4
15
Marvel's Spider-Man 2
6
6
3
Minecraft
6
6
5
Assassin's Creed: Shadows
6
6
5
EA Sports Madden NFL 25
9
9
3
Final Fantasy VII Rebirth
9
9
9

Source: Nielsen Video Games Tracking

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