Need to know Archives

Insights | 03-09-2024

Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Insights | 10-06-2024

Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get very…

Insights | 12-03-2024

Learn what advanced audiences are, why they matter and how they’re changing the ad world.

Insights | 16-02-2024

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…

Insights | 12-10-2023

In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…

Insights | 14-08-2023

Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…

Insights | 09-08-2023

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

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