Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 08-02-2022
Impressions 2.0: The great equalizer
While the media industry has been using impressions for years, the transition to impressions for complete and comparable…
Insights | 21-10-2021
The not so hidden problem with big data sets
Big data sets don’t have rich details about actual people—from age, to income, to race and ethnicity—the way you do…
Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for…
Insights | 27-07-2021
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know more about…
Insights | 29-09-2020
複数のマンガサービスの利用者が約5割、主にマンガアプリを利用
2020年8月時点で、月間100万人以上がスマートフォンから利用しているマンガサービスは16サービスありました（2018年8月時点では10サービス）。上位10サービスの利用者数は2,173万人で、この2年間に83%増加していました（2018年8月時点では、上位10サービス利用者数は1,189万人）。…
