Insights | 29-03-2022
Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their…
Insights
Insights | 29-11-2021
Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to…
Insights | 25-08-2021
Metrics are key to proving ROI for brands entering the esports arena
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists…
Insights | 09-08-2021
Remasters, Remakes and Reboots Stay Hot Among Video Gamers
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging…
Insights | 24-06-2021
Cannes LIONS Live 2021: Post COVID World: The Next Phase with Brands and Esports
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among…
Insights | 10-03-2021
Understanding Australian Women is Key to Accelerating Gender Parity
Digital consumption behaviour highlights how advertisers can reach female audience on their own terms
Insights | 06-01-2021
The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell…
Insights | 03-12-2020
Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and…
Insights | 23-11-2020
2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
