Barrington Media Group and Nielsen Announce Multiyear Agreement

Agreement includes National and Local TV data in all markets

New York, NY — March 17, 2021— Today, Nielsen (NYSE: NLSN) announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.

Barrington Media Group is a data driven, direct response agency with headquarters in Shelton, Conn. and offices in Chicago, Ill. It offers advertising services to a wide range of clients in the insurance, healthcare, consumer products, and business services verticals. 

“We’re in the business of helping our clients generate new customers, profitably, and at scale,” said Thomas Starr, Vice President, Media and Strategy at Barrington Media Group. “Buying efficient and responsive media is the cornerstone of any effective media campaign, and the ability to use Nielsen’s sophisticated data and insights will help our advertisers showcase the effectiveness of media placements and maximize results.” 

“We are delighted to be enhancing our relationship with Barrington Media Group,” said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are confident Nielsen’s measurement and planning capabilities will help support Barrington Media Group’s business objectives, furthering the company’s goals as a data and analytics agency that takes pride in campaign-driving insights.” 

Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results. Nielsen’s investment and innovation continue to transform how Local TV is measured, and it remains the only provider of direct persons measurement and comprehensive reporting from pay-TV households, over-the-air homes and linear streams from virtual MVPDs.