Building brands with sports sponsorship

Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value. 

Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual, joined us as we discussed: 

• The role of sports sponsorship in MassMutual’s marketing mix
• Using data to evolve a brand’s sponsorship strategy
• Optimizing sponsorship investments by holistically measuring impact on business objectives