Insights | 23-05-2024
Need to Know: The basics of TV media buying
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
Insights
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Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
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Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss…
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to…
