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Featured
Connecting through culture with Black audiences
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
Media4mins read
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Featured
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
Media3mins read
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Featured
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
Media4mins read
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Featured
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
TV & streaming5mins read
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Featured
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
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Featured
The Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Media4mins read
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Featured
Navigating media’s complexity with audience planning
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
Audiences5mins read
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Featured
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
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Featured
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
TV & streaming11mins read
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Featured
Planning (and measuring) cross-media campaigns in 2025
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with…
Advanced Audiences3mins read
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Featured
Connecting through culture with Black audiences
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
Media4mins read
-
Featured
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
Media3mins read
-
Featured
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
Media4mins read
-
Featured
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
TV & streaming5mins read
-
Featured
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
-
Featured
The Record: Q4 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
Media4mins read
-
Featured
Navigating media’s complexity with audience planning
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
Audiences5mins read
-
Featured
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
-
Featured
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…
TV & streaming11mins read
-
Featured
Planning (and measuring) cross-media campaigns in 2025
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with…
Advanced Audiences3mins read
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Featured
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
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Featured
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Media6mins read
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Featured
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Sports & gaming1mins read
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Featured
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Marketing performance6mins read
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Featured
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Advertising5mins read
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Featured
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
9mins read
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Featured
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Advanced Audiences4mins read
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Featured
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Media1mins read
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Featured
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
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Featured
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Media2mins read
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Featured
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
-
Featured
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Media6mins read
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Featured
Tops of 2024: Sports
2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…
Sports & gaming1mins read
-
Featured
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Marketing performance6mins read
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Featured
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Advertising5mins read
-
Featured
Optimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
9mins read
-
Featured
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Advanced Audiences4mins read
-
Featured
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Media1mins read
-
Featured
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
-
Featured
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Media2mins read
