Alison is Nielsen’s Head of Global Marketing. She is responsible for leading Product Marketing, Go To Market, Integrated Marketing, Marketing Data, Technology and Measurement as well as Marketing Operations and Project Management across the globe.

Alison joined Nielsen in April 2021 to lead the Integrated Marketing team. Prior to Nielsen, Alison oversaw Media Platforms and Innovation at Wells Fargo where she drove the development and implementation of a data powered advertising ecosystem capable of accommodating enterprise wide growth and adapting to industry disruption. With over 18 years of experience in advertising and marketing technology, Alison has also led customer success teams from demand side platforms to mobile marketing and advertising companies, delivering campaigns and solutions for top advertisers and agencies.

Alison has an MBA from Boston University’s Questrom School of Business. She currently resides outside of San Francisco with her husband and son.