Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to pinpoint, marketers need to say goodbye to measurement siloes and deliver comprehensive campaign performance.
In this video, Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses how our Nielsen ONE Outcomes solution:
• Revolutionizes full-funnel measurement
• Simplifies campaign analysis while providing comprehensive insights across all media channels
• Helps to transform marketing analytics into more accessible, actionable insights for clients
Learn more about Nielsen ONE and how it can simplify cross-media measurement for actionable insights.
