Audience measurement Archives

Insights | 07-05-2025

Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…

Insights | 16-04-2025

Discover how regional differences, demographics, and content shape audience viewing habits and impact…

Insights | 25-02-2025

Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…

Insights | 05-02-2025

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…

Insights | 03-02-2025

Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…

Insights | 30-01-2025

Following the audience is critical for media planners to navigate the complexity of today’s media landscape.

Insights | 24-01-2025

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV…

Insights | 15-01-2025

Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…

Insights | 16-12-2024

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…

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