Entertainment Archives

Insights | 05-07-2024

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…

Insights | 03-07-2024

We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…

Insights | 30-05-2024

By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…

Insights | 16-04-2024

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…

Insights | 03-04-2024

Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Insights | 19-03-2024

While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…

Insights | 20-02-2024

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.

Insights | 25-07-2023

Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…

Insights | 04-05-2023

Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor…

Insights | 26-04-2023

The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…

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