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Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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TV or Digital: What’s winning global audiences?
Discover how regional differences, demographics, and content shape audience viewing habits and impact…
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Radio: Gateway to Black audience engagement
Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking…
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How are your peers splitting their media budget between traditional and digital channels?
How a company allocates its media dollars between traditional and digital channels has a lot to do with the…
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Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
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Asian millennial women use their buying power to protect the environment
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
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Connecting through culture with Black audiences
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize…
