The digital advertising landscape today is being challenged by new industry standards and evolving measurement needs. With calls for increased transparency, industry guidelines for data-driven digital advertising are shifting. At Nielsen, we’ve heard these changes reverberating through the landscape and enhanced our measurement solutions to provide marketers with greater confidence in their digital advertising investments.
This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.
