Supercharging Nielsen Ad Intel With Social And In-App Media Advertising Spend And Creatives

Philippines – Apr. 4 2022 – Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel that provides marketers with detailed advertiser-level social, in-app advertising spend and creative data.

The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.

Nielsen Ad Intel offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to help plan for the future through a wide range of categories (currently, 105 categories). This new addition of social and in-app digital data will provide increased coverage by measuring additional sites and advertising types. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.

In March of 2022, Nielsen Ad Intel reported 10B (PHP) in estimated digital media spend. Below are listed the top 10 advertisers by digital media spend for March 1-25, 2022.

Ernestine Amper, Managing Director, Nielsen Philippines, commented: “This newly enhanced set of data for digital ad spend will enable our clients to monitor competitors’ media expenditure across social, video and general display”. 

Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms. 

The enhancements to Nielsen Ad Intel are part of Nielsen’s effort to equip the industry with actionable, comprehensive and relevant competitive metrics that help establish a more flexible, connected and intuitive way for media buyers and sellers to evaluate ad performance across-platforms and make smarter decisions.