July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an average of 3 hours and 28 minutes daily in front of the TV screen, 5 minutes less than in June this year. At the same time, July was full of important sports events: the final phase of the Euro 2024 football tournament and the beginning of the Olympic Games in Paris. It is therefore not surprising that the top 10 most watched programs on television in July were dominated by these events.
The share of streaming viewing increased to 8.6% of total TV (from 8.3% in June). YouTube remained the streaming leader for the second month in a row, with its share unchanged at 2.1%. Netflix gained 0.2 percentage points, reaching 1.9% share of video content viewing on TV in July.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
