Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Insights
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Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
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Data Center | 26-06-2024
Paris 2024 Olympic Games Insights Hub
Fan insights See how Olympics fandom shifts across the globe With Nielsen Fan Insights data, learn how the popularity of…
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Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
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News Center | 09-04-2024
Women’s College Basketball Championship Game Draws Record-Breaking 18.9 Million Viewers
18.9 million viewers watched the 2024 NCAA Women’s Basketball National Championship on ABC and ESPN
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Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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Pages | 28-06-2023
2023 Women’s World Cup
Nielsen’s essential sports data hub for the Women’s World Cup 2023 will update you on the predictions, standings,…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 15-12-2022
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
