Insights | 15-07-2024
Top brands are like Olympic athletes
The world’s top brands know that clutch performance comes from long-term investments.
Insights
Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…
Data Center | 26-06-2024
Paris 2024 Olympic Games Insights Hub
Fan insights See how Olympics fandom shifts across the globe With Nielsen Fan Insights data, learn how the…
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
News Center | 09-04-2024
Women’s College Basketball Championship Game Draws Record-Breaking 18.9 Million Viewers
18.9 million viewers watched the 2024 NCAA Women’s Basketball National Championship on ABC and ESPN
Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
Pages | 28-06-2023
2023 Women’s World Cup
Nielsen’s essential sports data hub for the Women’s World Cup 2023 will update you on the predictions,…
Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude…
