Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights
Insights | 02-05-2024
Asian American audiences are leaders in streaming media use
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 27-09-2023
Personalized FAST experiences will stand out with TV audiences
Learn how metadata normalization and enrichment can power better FAST experiences.
Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
