Press Release Archives | Nielsen

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News Center | 10-12-2024

TV Viewing in November Interval Reaches Highest Level Since February, Streaming Nabs Largest Share of TV Ever in The Gauge™

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…
News Center | 05-12-2024

Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other…
News Center | 04-12-2024

Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer

Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as…
News Center | 27-11-2024

Nielsen releases 2024 Food and Beverage Report, covering a decade of data on the sector’s ad spend, media trends and consumer shifts in Australia

Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report….
News Center | 26-11-2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this…
News Center | 25-11-2024

FOX, Disney Capitalize On Multiplatform Viewing in Nielsen’s October Media Distributor Gauge

FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly…
News Center | 19-11-2024

The Gauge™: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming

Broadcast viewership continued its seasonal ascent in October, lifted by gains in both sports and drama…
News Center | 18-11-2024

American Spirit Media Selects Nielsen for Local TV Measurement

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen’s Ad IntelNielsen’s big…
News Center | 13-11-2024

Gracenote Launches New Data Hub Illuminating Content Insights Across Industry’s Leading SVOD Services

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the…
News Center | 06-11-2024

Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage

NEW YORK – November 6, 2024 – An estimated 42.3 million viewers watched coverage of the 2024 U.S….