Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, announced a multi-year renewal agreement for local TV measurement in all markets.
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal.
Power brands across industries to plan, optimize and measure against exclusive segments across the entire media ecosystem with Nielsen planning and measurement products.
Nielsen's Cross-Platform Ratings will allow broadcasters to make smarter programming and distribution decisions to grow audience sizes and engagement.
Learn about the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in 10 markets in Asia Pacific.
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service.
Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem.
Following the successful launch in 12 markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad Ratings.
Nielsen’s Gracenote ID Distribution System Enables Content Sources to Better Manage, Optimize Metadata.
This increase enhances television audience measurement to better represent the variety of Indonesian viewers across the vast archipelago.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.