Insights | 16-01-2024
TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Insights
Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
Insights | 07-06-2021
Audience you can put your trust in
In our new video series, you’ll learn the latest in digital audience measurement and how the industry changes are…
Insights | 13-04-2021
Embracing Democratized Identity Systems in a Cookieless World
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer…
Insights | 09-04-2021
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began…
Insights | 06-04-2021
Understanding the Importance of People-Based Data in a Cookieless World
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when…
Insights | 17-10-2019
Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at…
