Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
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Insights | 15-02-2024
In a crowded market for political ads, radio offers an advantage.
Insights | 25-01-2024
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 23-10-2023
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
Insights | 29-09-2022
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
Insights | 19-03-2021
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy…
Insights | 04-02-2021
Given that connectivity affords millions of Americans the ability to work from home and provides countless children…
Insights | 19-01-2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
Insights | 20-11-2020
Native Americans have made significant progress this year in elevating their voices in the media, public policies and…
Insights | 29-10-2020
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best…
Insights | 22-10-2020
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under…
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