Insights | 05-02-2025
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
Insights
-
-
Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
-
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
-
Insights | 23-08-2024
Connecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting…
-
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
-
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
-
Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
-
Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be…
-
Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting…
