Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Insights
Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights | 30-08-2023
Plot twist: The Suits boomerang highlights the value of streaming content
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it comes to TV…
Insights | 08-06-2023
Examining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
Insights | 20-06-2022
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising,…
Insights | 08-04-2022
Smarter metrics, better content
At every step of building and maintaining a catalog, content sources and distributors need to know if they’re buying…
Insights | 17-08-2021
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid…
