Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement…
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Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement…
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
In a crowded market for political ads, radio offers an advantage.
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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