Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Insights
Insights | 30-05-2024
Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
Insights | 10-07-2023
Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…
Insights | 14-06-2023
Building brands with sports sponsorship
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
Insights | 17-11-2022
What football’s growing popularity in North America means for 2026 World Cup sponsors
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
Insights | 20-07-2022
Brand and platforms are using data to score big with fans
The FIFA World Cup 2022™ offers a chance for the entire media ecosystem to score big with fans and turn team loyalty…
Insights | 18-07-2022
FIFA World Cup 2022™: The essential sports data hub
Nielsen’s essential sports data hub for the FIFA World Cup 2022™ will update you on the predictions, standings,…
Insights | 18-07-2022
Discover what World Cup fans really want
Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by connecting with fans.
