Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.
Follow along as we track the intel you need—on and off the field.
Forecasts for who will advance and win World Cup Qatar
Gracenote’s 2022 World Cup predictions bracket
See our forecast for who will win
Last Updated December 4, 2022
Last Updated 11/16/2022
Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages. During the 2022 World Cup, the simulation will be run after each day’s results to produce a new forecast which takes account of the latest information. The new forecast will be uploaded daily to this hub.
World Cup 2022 round predictions powered by Gracenote
See which teams are most likely to advance.
Last Updated December 4, 2022
2022 World Rankings
The top influencers and current standings of the men's national teams
The World Cup’s most powerful players and teams on Instagram
These players consistently score the most views and engagement. The change in the world ranking is compared to the beginning of 2022.
|Rank||Player Name||Country||Club||Instagram handle||Followers||Follower growth||Engagement rate||Average media value of branded posts (USD)|
|5||Vinu00ed Jr.||Brazil||Real Madrid||@vinijr||27.8M||109.43%||9.24%||$786,532|
|7||Karim Benzema||France||Real Madrid||@karimbenzema||62.5M||42.29%||2.96%||$653,493|
|8||Paulo Dybala||Argentina||AS Roma||@paulodybala||51.5M||14.46%||2.96%||$591,972|
|9||Robert Lewandowski||Poland||FC Barcelona||@_rl9||31.7M||37.68%||3.11%||$353,943|
|10||Eden Hazard||Belgium||Real Madrid||@hazardeden_10||27.2M||1.63%||3.70%||$413,457|
Rankings are based on Nielsen's influencer measurement tool InfluenceScope. We focused on Instagram measurement since it is the platform used by the greatest number of athletes across generations. "The 10 most influential footballers" data is from December 2021-December 2022. The data presented in "The biggest breakthrough players" and "The most popular team accounts" tables reflect growth and engagement during the tournament, November 14-December 18, 2022. Rankings include athletes participating in the 2022 World Cup.
Men’s World Ranking powered by Gracenote
See the men’s national team standings.
The Gracenote World Football Ranking is a proprietary methodology created in 2002 and based on the Elo system used for ranking chess players. Every time two teams compete, one wins points from the other depending on the result, the winning margin, who is at home and the relative strength of the two teams playing, and the importance of the competition.
The Road to 2026
Looking ahead to the 2026 North American World Cup
Insights into North American football fandom
See how fans from the 2026 World Cup host nations compare.
Boost your World Cup broadcast with a comprehensive sports menu that gives viewers live stats, integrated match info, and details on the matches they care about.
Score Sheet: Women's World Cup™ 2023
If you want even more on-the-field insights, check out our data hub for the 2023 Women's World Cup.