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Budmanijeva 1, 10 000 Zagreb, Croatia
Office: +385 1 6065 555

Nielsen in Croatia

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Croatia. Learn more about our local offerings.

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Explore the latest insights for Croatia

Article
Need to know: What can you learn from your competitors’ ads?

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.

Advertising
5mins read
Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…

Media
3mins read
Webinar
Outcomes, not output: Measuring impact across the full marketing funnel

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…

Marketing performance
3mins read

Discover the latest news from Nielsen in Croatia

Partha Sengupta named new leader of Nielsen’s Global Capability Centers

Nielsen announced that Partha Sengupta is Managing Director and leader of its new Global Capability Centers (GCCs).

Read more: Partha Sengupta named new leader of Nielsen’s Global Capability Centers
Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with…

Read more: Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies
The Gauge™: Poland | March 2024

March is the first month of spring, which, in addition to warmer weather, also means less time viewers spend at home in…

Read more: The Gauge™: Poland | March 2024

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