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News Center | 06-05-2025

March 2025 – Less Time Spent Watching Video

Warsaw, Poland – April 28, 2025 – Nielsen, a global leader in audience measurement, data and…
News Center | 01-05-2025

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

72.4% of overall TV viewing in Q1 2025 is of content that includes advertising Critical data unlocked by…
News Center | 23-04-2025

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends

AANHPI audiences over index the total U.S. for share of time spent with Netflix and Amazon Asian American…
News Center | 22-04-2025

Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth

WBD’s Max viewership climbs 6%, boosted by ‘The White Lotus’ and ‘The Pitt’ in Nielsen’s March…
News Center | 21-04-2025

Latest Nielsen data shows travel industry ad spend on the rise

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel…
News Center | 15-04-2025

The Gauge™: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect

Seven different platforms deliver March’s most-watched streaming titles. Streaming achieves its largest share…
News Center | 14-04-2025

ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other…
News Center | 03-04-2025

Telewizja Polska rises to Second Place in Total Video Audience Rank

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and…
News Center | 27-03-2025

Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences

First of its kind ID-based, advanced audience integration NEW YORK – March 27, 2025 – Nielsen, a global…

News Center

March 2025 – Less Time Spent Watching Video

Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends

Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth

Latest Nielsen data shows travel industry ad spend on the rise

The Gauge™: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect

ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports

Telewizja Polska rises to Second Place in Total Video Audience Rank

Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences

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