Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey

Reaching audiences is only half the equation.

Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel. 

Watch to hear from Global Head of Marketing Mix Consulting, Josh Kowal and VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world. 

Learn more about…

Reach and frequency’s impact on outcomes 

Busting your ROI out of silos

The metrics that matter most, and why

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