Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey

Join Nielsen on Tuesday, May 21, 2024 at 10am PT / 1pm ET

Reaching audiences is only half the equation. You have to drive returns, and you have to have the data that proves it. Learn how to identify, measure and optimize ROI at every step of the new customer journey.

Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel. 

Join us on Tuesday, May 21st at 1pm ET/10am PT to hear from Global Head of Marketing Mix Consulting, Josh Kowal and VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world. 

Learn more about…

Reach and frequency’s impact on outcomes 

Busting your ROI out of silos

The metrics that matter most, and why

72%

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38%