Insights | 29-09-2020
Making Digital Advertising Add Up in India
Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and…
Insights
Insights | 26-09-2018
WHAT HANDSETS SAY ABOUT CONSUMERS
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved…
Insights | 30-11-2017
GEN X CATCHES UP WITH MILLENNIALS IN TRANSACTING ONLINE
The adoption of smartphones and the incidence of online financial transactions has always been high among Millennials….
Insights | 13-06-2017
BUT NATURALLY! GOING BACK TO NATURALS IN INDIA’S PERSONAL CARE SEGMENT
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural offerings. This is…
Insights | 08-03-2017
WHEN EMOTIONS GIVE A LIFT TO ADVERTISING
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the…
Insights | 10-02-2017
FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and more…
Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India…
Insights | 23-02-2016
THE SMARTPHONE BECOMES THE MOBILE WALLET
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of end-users…
Insights | 16-10-2015
WHAT CLICKS WITH THE ONLINE SHOPPER?
With e-tailing coming of age, our numbers show that as much as 60% of consumers in developing markets are willing to use…
Insights | 08-09-2015
THE ART OF EFFECTIVE ADVERTISING
Ask any marketer today what his or her primary challenge is and the answer you’re likely to get is “how do I maximize…
