Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights
Insights | 23-08-2024
Connecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting in local…
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
Insights | 29-09-2022
Multi-screen viewing habits are growing rapidly in local markets
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
Insights | 19-03-2021
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy…
Insights | 04-02-2021
Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children…
