Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 21-03-2024
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 20-03-2024
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 25-01-2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 24-05-2023
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Insights | 04-05-2023
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Insights | 04-05-2023
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Insights | 07-03-2022
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
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