Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights
Insights | 20-07-2023
How to scale your video content distribution strategy
Learn how to build a scalable, resilient video content distribution strategy with three tips that can help guide…
Insights | 12-04-2022
Agility is key for marketers amid the convergence of brand and acquisition
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief…
Insights | 17-02-2022
Build trust to build trial: Trustworthy channels can help
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows that in these…
Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…
