Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century…
Insights
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Insights | 10-07-2023
Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and…
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Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and…
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Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
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Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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Insights | 05-04-2021
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve…
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Insights | 25-03-2021
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to…
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Insights | 25-03-2021
The Nielsen Total Audience Report: Advertising Across Today’s Media
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on…
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Insights | 22-10-2020
“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the…
