Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
Insights
Insights | 17-06-2024
The “Cowboy Carter Effect” — Increasing young Black listeners’ engagement with country music
Country music – a new opportunity to engage Young Black listeners tuning into the genre.
Insights | 22-05-2024
Are you investing in performance marketing for the right reasons?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel activities and…
Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Insights | 19-04-2024
Navigating AI in Marketing Mix Modeling: Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
