Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
Insights
Insights | 05-08-2024
Trend spotlight: What The Gauge shows us about media convergence
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable TV, like…
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights | 17-04-2024
Metadata is the key to compelling fan experiences as sports migrate to streaming
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Insights | 03-04-2024
Metadata matters: Powering future FAST channel success
This guide will help FAST channels prepare for the future, when search and discovery features within individual services…
Insights | 03-04-2024
FAST has made linear TV cool again; personalization will make it cooler
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
