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Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards

3 minute read | July 2021

After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards, including:

These readers’ choice awards represent the growing industry-wide awareness of the importance of quality data, and sophisticated measurement and planning solutions. The past pandemic-fraught months have taught many marketers the necessity of agile marketing principles and investments in the right mar-tech stack in order to maximize their ROI, according to the Nielsen Annual Marketing Report: Era of Adaptation.

Now, after a year that fundamentally challenged and shifted the media and advertising landscape marketers are preparing to face some of the toughest challenges ever:  cross-channel measurement and a cookieless future.

As consumers shift more of their time towards digital video and advertising dollars follow, it is increasingly important for media measurement to evolve towards a single, cross-media currency, Nielsen ONE. Awards like these provide more incentive for our industry to work together to provide everyone with a simpler view of performance across all platforms and access points.

Nielsen is proud to be a part of the 2021 Adweek Readers’ Choice Best in Tech Partner Awards. You can see the full list of winners on Adweek.

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