Marketing Mix Modeling Archives

In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…

Nielsen, leader mondial de la mesure média, annonce aujourd’hui le lancement de son offre de pige publicitaire en…

Nielsen, a global leader in audience measurement, data and analytics, has today announced the local launch, in France, of…

In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…

Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…

Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…

Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need…

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it…

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