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News Center | 23-01-2023
Nielsen launches Ad intel service in France
Nielsen, a global leader in audience measurement, data and analytics, has today announced the local launch, in France, of…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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News Center | 29-09-2022
Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
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Insights | 22-09-2022
Granular data drives better accuracy in your market predictions
Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…
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News Center | 19-09-2022
Nielsen and Marketing Architects reach multi-year agreement for local television measurement services
Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need…
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Insights | 15-09-2022
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
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News Center | 14-09-2022
80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can…
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News Center | 13-09-2022
Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date
Power brands across industries to plan, optimize and measure against exclusive segments across the entire media ecosystem…