Marketing Mix Modeling Archives

News Center | 24-01-2023

Nielsen lance sa pige publicitaire Ad intel en France

…

News Center | 23-01-2023

Nielsen launches Ad intel service in France

Nielsen, a global leader in audience measurement, data and analytics, has today announced the local launch, in France, of…

Insights | 28-11-2022

Executional ROI drivers: Optimizing campaigns to maximize returns

In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…

News Center | 29-09-2022

Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…

Insights | 27-09-2022

Marketing during a recession: Finding the upside of an economic downturn

Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…

Insights | 22-09-2022

Granular data drives better accuracy in your market predictions

Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…

News Center | 19-09-2022

Nielsen and Marketing Architects reach multi-year agreement for local television measurement services

Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need…

Insights | 15-09-2022

How to build a resilient marketing strategy and make the case to keep your budget

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…

News Center | 14-09-2022

80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can…

News Center | 13-09-2022

Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

Power brands across industries to plan, optimize and measure against exclusive segments across the entire media ecosystem…

News Center

Displaying 0 results