Norway

Available Solutions

Nielsen measures radio listening in the Norwegian market

On behalf of NRK, Bauer Media and the P4 group, Nielsen has renewed the measurement solution for radio listening in the Norwegian market from January 1st 2023.

The new elements of the measurement in the 2023 enhanced currency solution include:

• Introduction of Nielsen’s newly developed wearables meters in the panel, including a roll-out of a new method of detection inCAR listening

• Adjustments for listening behavior using headphones

The purpose of the measurement is to provide a representative picture of the radio listening behavior of Norwegians. Reporting includes listening to radio content from the radio broadcaster’s across distribution platforms and listening equipment. 

Nielsen has been measuring radio listening in Norway since 2019.

Additional resources

• Nielsen 2024 Audio Measurement Project Manual – Norway
• New universe size – 2024
• PPM Lyttertall kvartalsrapport 2019-2024
• Nielsen Audio Rapporter – Nasjonale Lyttertall PPM
• Radio Audio Measurement Report Norway 2023
• Norway Radio Configuration