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Nielsen in Singapore

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Singapore. Learn more about our local offerings.

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Explore the latest insights for Singapore

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…

Marketing performance
2mins read

Discover the latest news from Nielsen in Singapore

Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024,…

Read more: Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024
More than 80% of Australians “concerned” or “very concerned” about power prices

Nielsen reports that over 80% of Australians are concerned about rising power prices, prompting a significant increase in…

Read more: More than 80% of Australians “concerned” or “very concerned” about power prices
Latest Nielsen Ad Intel insurance report shows 6% jump in ad spend across the sector

Latest Nielsen Ad Intel report shows a 6% increase in ad spend in the Australian insurance sector, totalling $446M….

Read more: Latest Nielsen Ad Intel insurance report shows 6% jump in ad spend across the sector

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