Insights
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Insights | 11-10-2024
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with…
Insights | 20-09-2024
Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
