Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
1,527 | 8 | Netflix |
| Wayward |
2
|
1,303 | 8 | Netflix |
| NCIS |
3
|
817 | 488 | Hulu / Netflix / Paramount+ |
| Play Dirty |
4
|
788 | 1 | Prime Video |
| Law & Order |
5
|
768 | 486 | Hulu / Peacock |
| KPop Demon Hunters |
6
|
731 | 1 | Netflix |
| Spongebob Squarepants |
7
|
724 | 323 | Paramount+ |
| Love Is Blind |
8
|
698 | 116 | Netflix |
| Bluey |
9
|
692 | 154 | Disney+ |
| Bob's Burgers |
10
|
666 | 295 | Hulu |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story |
1
|
1,527 | 8 | Netflix |
| Wayward |
2
|
1,303 | 8 | Netflix |
| Love Is Blind |
3
|
698 | 116 | Netflix |
| Wednesday |
4
|
578 578 | 17 | Netflix |
| Black Rabbit |
5
|
574 574 | 8 | Netflix |
| Halo |
6
|
562 562 | 17 | Paramount+ |
| House of Guinness |
7
|
543 543 | 8 | Netflix |
| Tulsa King |
8
|
506 506 | 22 | Paramount+ |
| The Great British Baking Show |
9
|
482 482 | 110 | Netflix |
| Gen V |
10
|
400 400 | 13 | Prime Video |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| NCIS |
1
|
817 | 488 | Hulu / Netflix / Paramount+ |
| Law & Order |
2
|
768 | 486 | Hulu / Peacock |
| Spongebob Squarepants |
3
|
724 | 323 | Paramount+ |
| Bluey |
4
|
692 | 154 | Disney+ |
| Bob's Burgers |
5
|
666 | 295 | Hulu |
| Doc |
6
|
645 | 12 | Hulu / Netflix |
| Paw Patrol |
7
|
640 | 318 | Netflix / Paramount+ |
| Gilmore Girls |
8
|
637 | 205 | Hulu / Netflix |
| Law & Order: Special Victims Unit |
9
|
631 | 577 | Hulu / Peacock |
| The Big Bang Theory |
10
|
595 | 281 | HBO Max |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| Play Dirty |
1
|
788 | Prime Video |
| KPop Demon Hunters |
2
|
731 | Netflix |
| Ruth & Boaz |
3
|
336 | Netflix |
| Dog Man |
4
|
313 | Netflix |
| Karate Kid: Legends |
5
|
304 304 | Netflix |
| The Naked Gun |
6
|
265 265 | Paramount+ |
| Superman |
7
|
258 258 | HBO Max |
| Elio |
8
|
215 215 | Disney+ |
| The Lost Bus |
9
|
208 208 | Apple TV+ |
| About My Father |
10
|
187 187 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
Related Insights
Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
Related Product
Streaming Content Ratings
Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.
Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS |
4
|
13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
6
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
7
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
8
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
9
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
10
|
10,355 | 5.5 | ABC |
Broadcast, cable, syndication and live streaming programs
| PROGRAM | RANK | Percentage | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) | 1 | 100 | 25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS | 2 | 91 | 23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) | 3 | 75 | 18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS | 4 | 52 | 13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 | 5 | 50 | 12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS | 6 | 48 | 12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS | 7 | 45 | 11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) | 8 | 44 | 11,251 | 5.6 | CBS |
| 60 MINUTES | 9 | 44 | 11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS | 10 | 41 | 10,355 | 5.5 | ABC |
Week of Oct. 20 – Oct. 26, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
4
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
5
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
6
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
7
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
8
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
9
|
10,355 | 5.5 | ABC |
| FOX+FS1 MLB ALCS: GM 7 – MARINERS VS. BLUE JAYS |
10
|
8,910 8,910 | 4.3 | FOX |
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:25p) |
1
|
25,332 | 11.7 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PACKERS VS. STEELERS |
2
|
23,044 | 11.6 | NBC |
| FOX NFL SUNDAY (1:00p) |
3
|
18,953 | 8.8 | FOX |
| THURSDAY NIGHT FOOTBALL – VIKINGS VS. CHARGERS |
4
|
13,125 | 6.0 | PRIME VIDEO |
| FOOTBALL NIGHT AMERICA PT 3 |
5
|
12,773 | 6.4 | NBC |
| FOX WORLD SERIES GAME 1 – DODGERS VS. BLUE JAYS |
6
|
12,259 | 5.6 | FOX |
| FOX WORLD SERIES GAME 2 – DODGERS VS. BLUE JAYS |
7
|
11,399 | 5.2 | FOX |
| CBS NFL REGIONAL (1:00p) |
8
|
11,251 | 5.6 | CBS |
| 60 MINUTES |
9
|
11,100 | 6.1 | CBS |
| MONDAY NIGHT FOOTBALL ON ABC – BUCCANEERS VS. LIONS |
10
|
10,355 | 5.5 | ABC |
Week of Oct. 20 – Oct. 26, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – BUCCANEERS VS. LIONS |
1
|
8,397 | 4.0 | ESPN |
| NFL REGULAR SEASON – TEXANS VS. SEAHAWKS |
2
|
6,258 | 3.3 | ESPN |
| THE FIVE (MON) |
3
|
3,751 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
4
|
3,740 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
5
|
3,672 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (WED) |
6
|
3,592 | 2.1 | FOX NEWS CHANNEL |
| MLB ALCS FOX – MARINERS VS. BLUE JAYS |
7
|
3,540 | 1.7 | FOX SPORTS 1 |
| THE FIVE (FRI) |
8
|
3,423 | 2.0 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (WED) |
9
|
3,250 3,250 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (THU) |
10
|
3,234 3,234 | 1.9 | FOX NEWS CHANNEL |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
|
1
| ||||
|
2
| ||||
|
3
| ||||
|
4
| ||||
|
5
| ||||
|
6
| ||||
|
7
| ||||
|
8
| ||||
|
9
| ||||
|
10
|
Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
Related Product
Nielsen TV Ratings
Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.
Related Insights
Ratings and Families
How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.
Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$66.7 | 6.1 | HEALTHCARE |
| PROCTER & GAMBLE CO |
2
|
$36.0 | 9.8 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
3
|
$32.6 | 5.0 | INSURANCE & REAL ESTATE |
| PROCTER & GAMBLE CO |
4
|
$30.3 | 7.8 | SOAPS, CLEANSERS & POLISHES |
| PROCTER & GAMBLE CO |
5
|
$29.5 | 7.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| DEUTSCHE TELEKOM AG |
6
|
$25.1 $25.1 | 5.1 | BUSINESS & CONSUMER SVCS |
| VERIZON COMMUNICATIONS INC |
7
|
$24.5 $24.5 | 2.9 | BUSINESS & CONSUMER SVCS |
| NOVO NORDISK A/S |
8
|
$24.3 $24.3 | 1.6 | HEALTHCARE |
| ALLSTATE CORP |
9
|
$21.0 $21.0 | 2.0 | INSURANCE & REAL ESTATE |
| JOHNSON & JOHNSON |
10
|
$20.2 $20.2 | 2.3 | HEALTHCARE |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| CONSTELLATION BRANDS INC |
1
|
$8.7 | 762.5 | BEER & WINE |
| VERIZON COMMUNICATIONS INC |
2
|
$7.9 | 394.4 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
3
|
$6.2 | 773.2 | SOAPS, CLEANSERS & POLISHES |
| LOREAL SA |
4
|
$6.2 | 766.2 | TOILETRIES & COSMETICS |
| DEUTSCHE TELEKOM AG |
5
|
$6.0 | 348.9 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
6
|
$5.9 | 492.3 | BUSINESS & CONSUMER SVCS |
| WALMART INC |
7
|
$5.7 | 477.2 | RETAIL |
| PROCTER & GAMBLE CO |
8
|
$4.8 | 609.3 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| WENDYS CO |
9
|
$4.7 | 463.5 | ENTERTAINMENT & AMUSEMENTS |
| LOWES COS INC |
10
|
$4.6 | 319.5 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$42.2 | 3.4 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$34.9 | 2.8 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$32.1 | 2.5 | ENTERTAINMENT & AMUSEMENTS |
| MORGAN & MORGAN PA |
4
|
$26.1 | 2.8 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$25.2 | 1.9 | RETAIL |
| ABBVIE INC |
6
|
$16.5 $16.5 | 0.6 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
7
|
$16.0 $16.0 | 1.0 | AUTOMOTIVE |
| UNITED STATES GOVERNMENT |
8
|
$15.7 $15.7 | 0.9 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
9
|
$15.3 $15.3 | 1.3 | DIRECT RESPONSE PRODUCTS |
| STELLANTIS NV |
10
|
$14.2 $14.2 | 1.1 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$3.3 | 226.2 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$2.7 | 167.6 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$2.6 | 154.3 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
4
|
$1.8 | 146.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$1.6 | 122.5 | AUTOMOTIVE |
| HONDA MOTOR CO LTD |
6
|
$1.5 | 152.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
7
|
$1.4 | 60.1 | HEALTHCARE |
| RTG FURNITURE CORP |
8
|
$1.4 | 88.9 | RETAIL |
| STELLANTIS NV |
9
|
$1.2 $1.2 | 89.1 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.0 $1.0 | 59.8 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
Related Product
Ad Intel
Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.
Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 11, 2025 | Console and PC
Week ended October 25, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Call of Duty: Black Ops 7 | 2 | 2 |
| Battlefield 6 | 3 | 2 |
| Fortnite | 4 | 5 |
| Minecraft | 5 | 10 |
| The Outer Worlds 2 | 6 | 10 |
| Marvel's Wolverine | 6 | 19 |
| Ghost of Yotei | 8 | 4 |
| EA Sports Madden NFL 26 | 8 | 10 |
| Ninja Gaiden 4 | 8 | 16 |
| Roblox | 8 | 44 |
Source: Nielsen Video Games Tracking
