This is an in-depth study of users and usage—averaged across the U.S. population—with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
All of the findings were derived from the best available data in the reporting periods of Dec. 26, 2016 – March 26, 2017 and Dec. 28, 2015 – March 27, 2016. As a result we can compare and align metrics with The Nielsen Total Audience Report, allowing the two reports to be used concurrently to gain a better understanding of trends in the marketplace.
Average Audience Composition
